Saturday, August 9, 2008

Defintion??

I found this article quite intriguing, based on the notion that the definition of generation-y as it is today, isn't "right".

brandchannel.com | Who's filling Gen-Y's shoes? |

Nonetheless, it is an article from 2003 and based on U.S studies. But after reading through it, I quite grasp onto what the author is saying.

Generation-Y was originally defined for those born from the 1970 to the 1980. But where does that leave us?? Gen-Y was supposed to be a group that was MORE individualistic, diverse, and simply more dangerous, rebellious. However, in the article, there are constant figures and statistics that suggest that the teenagers in the U.S are contradicting the trends, minimizing our so-called 80's babies.

As for those born in the 80's, we're seen as the mini gen-y's. And then it suddenly cuts off to the Millenials.

In the end, they authors and studies of the article are saying there hasn't been a true definition of Generation-Y due to the constant changing patterns in decades and even periods of time less than that.

Confusing?

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